- An official online supporters group operated by the Korea Tourism Organization
- Friends who love Korean culture, tourism and more
- Anyone can become a K-friend, online ambassadors promoting Korea around the world
- Simply love Korea and be active on Social media (Facebook, Instagram, Twitter, Weibo, etc.) (visibility - publicly visible)
- Follow KTO’s social media channels in the country in which you live (or the closest country) and share their Korea-related postings or create you own
- Online certificate, welcome gift, ranking rewards, end of year awards and much more!